15. KDD 2009: Paris, France - Workshop on Data Mining and Audience Intelligence for Advertising

• Foster J. Provost:
  Brand advertising, on-line audiences, and social media: invited talk.
  
• Ting Li, Ning Liu, Jun Yan, Gang Wang, Fengshan Bai, Zheng Chen:
  A Markov chain model for integrating behavioral targeting into contextual advertising. 1-9
  
• Xiaohui Wu, Jun Yan, Ning Liu, Shuicheng Yan, Ying Chen, Zheng Chen:
  Probabilistic latent semantic user segmentation for behavioral targeted advertising. 10-17
  
• Xin-Jing Wang, Mo Yu, Lei Zhang, Rui Cai, Wei-Ying Ma:
  Argo: intelligent advertising by mining a user's interest from his photo collections. 18-26
  
• Anton Schwaighofer, Joaquin Quiñonero Candela, Thomas Borchert, Thore Graepel, Ralf Herbrich:
  Scalable clustering and keyword suggestion for online advertisements. 27-36
  
• Luís Sarmento, Paulo Trezentos, João Pedro Gonçalves, Eugénio C. Oliveira:
  Inferring local synonyms for improving keyword suggestion in an on-line advertisement system. 37-45
  
• Benyah Shaparenko, Özgür Çetin, Rukmini Iyer:
  Data-driven text features for sponsored search click prediction. 46-54
  
• Yunzhang Zhu, Gang Wang, Junli Yang, Dakan Wang, Jun Yan, Zheng Chen:
  Revenue optimization with relevance constraint in sponsored search. 55-60
  
• Adam Isaac Juda, S. Muthukrishnan, Ashish Rastogi:
  Pricing guidance in ad sale negotiations: the PrintAds example. 61-68
  
• Saeed Alaei, Esteban Arcaute, Samir Khuller, Wenjing Ma, Azarakhsh Malekian, John Tomlin:
  Online allocation of display advertisements subject to advanced sales contracts. 69-77
  
• Michael May, Christine Körner, Dirk Hecker, Martial Pasquier, Urs Hofmann, Felix Mende:
  Handling missing values in GPS surveys using survival analysis: a GPS case study of outdoor advertising. 78-84
  
• Yannet Interian, Sundar Dorai-Raj, Igor Naverniouk, P. J. Opalinski, Kaustuv, Dan Zigmond:
  Ad quality on TV: predicting television audience retention. 85-91